Here is how it went:

Question #1 – Can you give us a little idea of what this product is about?

Sure thing.  It’s call Show and Go: High Performance Training to Look, Feel and Move Better.  I hesitate to call this a book, as it’s more of a “resource.”  Plus, it’s completely online.

In addition to the main manual – which features some background on the program, how it works, how to interpret the exercise recommendations, plus some frequently asked questions – we have four separate 4-week programs for a total of 16 weeks of training.  Taking it a step further, we have a password protected online database of over 175 exercises videoed – basically, everything in the program.

The program themselves are already inserted into the exact training templates we use with our clients at Cressey Performance, so people can just print them out and record everything they do during each session.  There are 4x/week and 3x/week training options – and a 2x/week training options available as one of the bonuses (ideal for in-season athletes and endurance athletes).  Within each of the 3x/week and 4x/week programs, there are five different supplemental metabolic conditioning options from which people can choose to help individualize the program to their goals.  Each phase has a unique full mobility warm-up.

In the main manual, there is an entire chapter (and corresponding video library) on exercise modifications for those who have limited equipment access (e.g., no squat rack or cables) and those who may have mobility issues that prevent them from performing a specific exercise (e.g., squatting deep).

Question #2 - How is it different from the other training products out there now?

Most products are written with a specific market – trainers, females, fat loss, or something else – in mind.  In the marketing world, they tell you to not try to be everything to everyone.  Well, I’m not a good marketer – so I decided to make this resource extremely versatile and a good fit for a LOT of people.

The reason is that there are a lot of things in a comprehensive strength and conditioning program that everybody needs to utilize.  From the minutia to the big picture, I could go on all day: foam rolling, mobility warm-ups, single-leg training, more horizontal pulling, fluctuation of training stress, sufficient deloading periods, extra posterior chain work, a balance of open- and closed-chain upper body pressing, glute activation, rotator cuff strength – the list goes on and on.

So, I guess you can say that the #1 thing that is different about this product is that there are easy-to-apply modifications in it that make it a versatile resource that offers something for everyone.  From the 2x/3x/4x per week training options to the supplement conditioning options, there are ways to make it the right fit for YOU.

And, the guy who created it is also extremely good looking, charming, witty, and charismatic!

Question #3 – Will I get fast results with this program or is more for long-term gains?

You’ll see some excellent improvements in body composition and performance in the 16 weeks, no doubt.  However, I think a key benefit that will be overlooked is that you’ll learn a lot about programming along the way, pick up a ton of new exercises you can use for the long haul, and get an appreciation for how to “tinker” with things for different goals.

Question #4 – Is this only for advanced trainers?

It is certainly geared more toward those with some resistance training under their belt, but that’s not to say that a beginner wouldn’t be able to apply this with great success if he/she simply is conservative with weight selection and really focused on perfect technique.

Question #5 – Will this program work for improving athletic performance?

Absolutely!  One guarantee that I’ll make is that everyone – even those utilizing this for fat loss – will get stronger along the way, and that’s going to carry over to athletics for sure.  That said, the exercise selections definitely have an “athletic flavor” to them, and by selecting the appropriate supplemental conditioning option, you’ll get even more carryover to athletic performance.

Question #6 – What if I don’t know how to do the exercises?

It’s no problem at all.  As I mentioned earlier, every single exercise included in the programs are featured in an online video database.  And, one of our bonuses is a “Quick Reference Guide” – which allows you to link directly to each video (listed alphabetically) from your computer, iPhone, or Blackberry – even if you’re at the gym and need to check between sets.

Question #7 – Is this program for a male or female or can it be performed by both?

I’m proud to say that we put quite a few females through the program with some great results.  They got a ton stronger and dropped body fat in the process.

One interesting observation: several of these females commented specifically on how much better they got at chin-ups.  Some went from  being unable to do a single rep to doing several – so this might have been an accidental specialization!

Question #8 – Will I have to think much or read a lot to understand how to use this program?

No.  In fact, I call it a “resource” because it’s a lot more “meat and potatoes” than it is me writing.  I’ve written mainstream books that require you to entertain readers a fair amount – and I really didn’t want to dilute this product in any way.  So, everything you read will be directly applicable to the task at hand.

Question #9 – Do I need to have a full gym or can I use this program at home?

Thanks to our exercise modifications chapter and video database, you’ll be able to quickly and easily plug in substitutions to make this program happen in a home gym (assuming you have a barbell and some dumbbells).

Question #10 – Can this program be used for fat-loss, too and I can use it to gain muscle and burn fat at the same time?

You can certainly use it for fat loss – and accelerate your results with the right supplemental conditioning option and nutritional component.  In terms of gaining muscle and losing fat at the same time, it really depends on your experience level (beginners can do so easier) and how hard you’re willing to work in the gym and the kitchen!

Question #11 – Anything else we need to know about the program?

Yes; accompanying the product are some pretty sweet bonuses:

1. Five Fantastic Finishers, by Tony Gentilcore – Tony pulled together some crazy innovative add-ons for the end of training sessions to keep things interesting.

2. The Top Five Glute Exercises, by Bret Contreras – Bret offers some forward-thinking lower-body exercises in light of some detailed research he’s done.

3. Innovative Soft Tissue Strategies for Health and Performance, by Chris Howard – Chris is the massage therapist at Cressey Performance, and in this write-up (which is accompanied by several videos) he details some new strategies you can use for self-myofascial release (in addition to the foam rolling techniques I teach you in the main manual).

4. The Show and Go Quick Exercise Reference Guide, by Eric Cressey – As I noted, this is a collection of links that go directly to every exercise in the program so that people can quickly refer to it when they’re at the gym and using an iPhone or Blackberry to get an exercise technique refresher.

5. 2x/week Show and Go Training Programs, by Eric Cressey – This is available for all four phases, and these are perfect for in-season athletes and endurance athletes.

The product will be available for sale at midnight on Monday, September 20 at the introductory price of $77 – which is a big discount off of the price of $127 we’ll charge for it after the launch period ends on Friday the 24^th at midnight.  So, you’ll want to get in on the action sooner than later.

Thanks for having me, Mike!

His product goes on sale tuesday September 21st.  You can check it out HERE.

My buddy Shelby Starnes sent me a copy of “The Troponin Nutrition Macro Nutrient Guidebook” last night.   Since I am waiting for my car to be fix and cannot leave the house I was able to read through it this morning.

This is one great book on how to completely plan out your days and meals with tons of useful tips on how to make it as painless and non-complicated as possible. I hear many clients talk about how they are too busy, too tired, too  this or that to make food or pack food in order to eat healthier and lose some unwanted fat.  Well this book takes away all of the excuses.  And if you follow the guidelines you will see some real results.

Shelby and Justin have been national level bodybuilders and powerlifters who have helped many pro & amatuer level athletes as well as your everyday men and women reach their best shape ever. They will guide you through the calorie breakdown, sample meals, food choices as well as a grocery list for you.

You can print this out and take it with you to the food store and sit it on the counter and plan out your meals for the week.  It is that simple.  Pick up your copy at http://www.flexcart.com/members/elitefts/default.asp?m=PD&cid=370&pid=2945

It’s a great book that will teach anyone the in’s & out’s of nutrient breakdown.  If you want to know how to get lean, lose fat, add muscle or get stronger through proper nutrition than order your copy today!

This movie was AMAZING. It is amazing on so many different levels. You get an inside look on how Joe grew up and why is the man he is today. It shows the STRENGTH that the Defranco family possesses and it is no wonder Joe has shown so many athletes how to become champions. It gives you an in-depth look at some of the athletes and where they come from and how they have overcome obstacles. They are moments in the movie where you will get emotional and there are moments where you will want to run your head through a wall due to over excitement.   The bottom line is it is a great piece of work and for ANYONE that has EVER played a sport or had a family member that has played a sport to not get this movie is silly. Just watch the trailer again and you will get it what I mean and if you don’t than I feel bad for ya.  I can’t say enough about this movie so just go and buy it.

Here is the link : STRONG!

If you are a coach, parent , trainer, or athlete, I highly suggest you order DeFrancos Combine Prep as soon as possible.  It will help you achieve your results on the field that much faster.  It is made for true champions!

They are very easy to learn, not too complicated yet provide great cardiovascular training in a fun and user friendly way. It is also a great tool for improving your grip strength. We have been using the ropes with everyone from our fighters to our seniors.